Just 26% of products in the online sales list are available for open customer reviewing. But the fact is that the major portion of sales is from this category. Many including myself have either fell in for false positive reviews and at times discarded a product reading the warnings and negative reviews of some disgruntled people. I have found a few ways to overcome this mistake. Perhaps you could add more to this list.
- Check for mixed reviews: Check whether your online shops have all mixed reviews, including both 5-star and 1-star ratings. But most of the forums get polarised and there would be only reviews standing at the two extremes which are better considered wrong.
- Read the review: (I wont say carefully) but the grammar and spelling mistakes as well as local slangs may give you a clue of whether its a real person who had been over it. But, the marketeers can be too clever and easily mimic such a review.
- Never trust a 5-star (also a 1-star): It may be the manufacturers and marketeers of the business who may be behind the hi5 ratings. On the other hand disgruntled employees and competitors may be the miserly ones. But its generally found that people go in for 4-star ratings than a perfect 5 (another market trick, beware!)
- Negative reviews: They are not the ones which make you turn away from your products. They should be take as the precautions you should take when you buy the thing. Though negative reviews help assess the product better, always take time to read the positive ones too.
- Average ratings: If the ratings stand in the middle chunk, make sure that its not the result of a large number of reviews. As the number of reviews increase the ratings usually tend to the medial line.
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