The Right Online E-commerce Site

Akamai and Jupiter Research had conducted a study on the online shopping retailers’ customer satisfaction. Some of the facts revealed based on the feedback of 1058 online customers include

An online shopper waits a maximum of 4 seconds for the site to load. If it does not arrive over their screen, the close button would soon be pressed.

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• 30% of the dissatisfied customers tell their friends and family about their experience and ask them not to use it again.
• 3 causes for dissatisfaction among online consumers include high price, shipping costs, site loading time in that order.
• 50% of mature (>2 years experience) spend more than $1500 a year for online shopping.
• The research could be a eyewash by the company which sells over site maintenance, but I would rather believe these are true.